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Fundraising Tips

Many organizations depend on fundraising dollars to keep their programs and activities running year after year. For over 60 years, World’s Finest® Chocolate has helped organizations like yours raise over $3 billion. See below for tips on how to have a successful fundraising event!

Planning a Fundraiser:

Whether you've never planned a fundraiser before or you are trying to improve your next fundraiser, let World’s Finest® Chocolate help you plan your most profitable and rewarding fundraising program yet!

  1. 1. Pick a campaign leader. Choose a fundraising sponsor that will stay motivated throughout the whole fundraising campaign. Your leader should be organized and have good communication skills to keep the organization informed and excited about the fundraiser.
  2. 2. Establish a fundraising goal. Once you determine how much money you need to raise, you can determine which products to sell and how many cases you’ll need to order.
  3. 3. Promote your event. Promote the campaign in your community with printed signs posted around the neighborhood and in grocery stores. For a larger campaign, try to solicit free advertising in newspapers, radio or TV. Purchase an ad in the community newspaper, or post an announcement in your group’s newsletter or church bulletin.
  4. 4. Sell, sell, sell! Sell the chocolate bars to your neighbors, have the parents take the boxes of chocolate to work to sell, or even set up shop in front of a local grocery store on a weekend to get members of the community to support your cause!
  5. 5. Collect the money. Set a deadline and communicate it to all participants. Have the money returned to the campaign leader by the deadline.
  6. 6. Provide sellers with prizes! Fundraising can be an educational and rewarding experience for everyone. Your participants will feel the pride of accomplishing the goals through teamwork! To help motivate sellers, you can recognize everyone who participates and acknowledge exceptional individual efforts with prizes.

If you have any questions throughout your sale, our sales staff is ready to help! Our professional, experienced sales representatives will use their fundraising expertise to help you design and execute a successful fundraising program. Call us at 1.800.WFC.FUND to get in touch with your local fundraising expert.

Always keep safety the top priority of every fundraising campaign. Make sure your participants know and follow these safety practices:

Maximize your Profits:

  • Sell to people you know first - friends, family and neighbors.
  • Know why your organization is fundraising and tell people why when you ask them for their support.
  • Personalize your product! Personalizing is free and increases your chocolate sales! By adding your organization name, fundraising cause and images you will increase credibility and gain excitement around your fundraiser.
  • Be cheerful, courteous and smile.
  • Always thank people whether they buy or not.
  • Remember to protect chocolate from heat.
  • Have fun!

Fundraising Safety Tips:

Always keep safety the top priority of every fundraising campaign. Make sure your participants know and follow these safety practices:

  • Always sell in the company of others - use the buddy system or parental supervision.
  • Try to sell to people that you already know; family, friends or neighbors.
  • Never enter someone’s home.
  • Never carry large amounts of cash.


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