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Organize a Fundraising Campaign with World''s Finest Chocolate

How to Organize a Fundraising Campaign

Questions and Decisions Before Getting Started

Do you require the support of a local Fundraising Consultant?
Whether or not you need support depends on the past experience of your organization or group. If your group is experienced and/or an easily managed size, you will find all the information you need on this site to run a successful campaign. If you would like a fundraising specialist to contact you directly, please fill out our Contact Us form.

Should we establish a fundraising goal?
Knowing how much money you need to raise has the following benefits:

  • Helps with the decision of which WFC product to use
  • Helps with the decision of how many cases to order
  • Helps motivate the participants in the campaign

Timing of Campaign
A Fundraising campaign can be run almost any time. Generally, if the campaign is to raise money for team or group activities, it is best to run the campaign at the beginning of the season. This is when participation and enthusiasm is typically highest and your results should reflect this.

Length of Campaign
The length of campaign can vary depending on your objectives and the motivation of the fundraisers. But campaigns don’t have to be long to be successful. Typically, a campaign that runs 2 to 4 weeks can be very effective. By setting a specific beginning date and ending date for your fundraiser, it is easier to generate and maintain enthusiasm. For the best results make sure the event is the primary focus of attention!

Have a Campaign Leader
It’s important to have a leader that will stay motivated until the end of the campaign. They should be organized and have good communication skills to ensure everyone is kept informed and energized. For larger groups of young people it is desirable to have adult volunteers to assist the leader. The assistants can help with receiving and distributing the chocolate. If necessary, they can also help with contacting participants during the campaign. It is also important to have one person who is responsible for collecting the money. That can be done by the leader or someone appointed by them.

Product Selection

WFC offers a wide range of products and packaging options to meet every fundraising need. Here are some points to consider when choosing the best product option for your campaign:

Should we sell $1 product or $2?
Decide whether to sell a product that sells for $1, or $2. Depending on the type of campaign you’re running, one will be better suited than the others.

Advantages of $1 Products

  • Products that sell for $1 generate the least amount of profit per case but are arguably a bit easier to sell to the broader community.
  • They are well suited to a group with a larger number of participants or for a fundraising campaign that targets the broader community rather than the families, friends and neighbors of your participants.

Advantages of $2 Products

  • Products that sell for $2 generate profit more quickly than $1 products and most people still find the pricing reasonable.
  • $2 products are well suited to sell to supporters in the community as well as friends, family and neighbors of the participants.
  • Since they generate more profit per case than the $1 products, fewer case sales generate the same amount of profit.
  • $2 products are suitable for the widest range of fundraising campaign types.


Should we sell Straight Packs or Variety Packs?
You also have a choice of selling either Straight Packs, which contain only one flavor of product, or Variety Packs, which have several flavors included.

  • Variety Packs are well suited to fundraising sales in the office or work place.
  • They offer a variety of product types and flavor choices to appeal to wide range of personal preferences.
  • They present the product in an appealing way and make finding the desired selection easy.
  • Straight Pack cases are well suited to selling door to door in the neighborhood because buyers have an easier decision to make. They also work well for selling to friends and family.
  • Straight pack Continental Almonds and Foil Wrapped Chocolates come in an attractive carry cases that presents well in an office environment also.


Personalized versus Stock Labels

The final product decision is whether to choose a personalized or stock label for your fundraiser. Personalization increases awareness within the community about your school, group, team or cause. It adds a distinctive touch to your fundraising cause, reinforces the credibility of your efforts, and makes people feel confident in supporting your organization. As a result, personalization has been demonstrated to significantly increase sales. The trade off is that lead time is 21 days for straight packs and 28 days for variety packs, and there are minimum order sizes that vary depending on the product. On some products the minimums may be too large for smaller campaigns.

Products with Stock labels are readily available and you can get your campaign started right away. Both Personalized and Stock labels include a Pizza Hut® coupon that offers a savings on the purchase of a Pizza Hut® Pan Pizza that is equal to or greater than the price of the Fundraising product being sold. This gives your supporters additional value when supporting your cause.

Personalization Tips
Please enter and review your personalization carefully. We will personalize your label exactly as you enter the text. Here are some guidelines for personalization: Enter personalization as you would like it to appear with capital letters, lower case letters, numbers, punctuation and characters such as &, @ or *. Do not type in all capital letters or all lower case letters unless that is how you would like the label to appear.

To order more than one item with the same personalization, please change the quantity on the shopping basket page and click on the “Update Cart.” Items with different personalization or different “Ship to” addresses must be ordered individually. Choosing an appropriate background can greatly enhance your personalized presentation.Choose font colors that will stand out from the background color that you have chosen. When ordering, please review your label preview carefully before submitting your order.

Personalized Label Lead Time

For orders with a Personalized Label, please allow 21 days for processing and shipping. Personalization is free. There are minimum order quantities required for Personalized labels. The minimum order quantity varies depending on the product selected and is stated in the product description.

If you require your order sooner select a Stock Label. Depending on your location and product choice, your order could be delivered in just 4 days!

How Much Product to Order

There are a number of factors that affect the number of cases you can sell so it is very difficult to generalize. Depending on the campaign objectives, organizations such as sports teams typically order from 1 to 5 cases per participant. For a large school-wide campaign, an initial order of one case per student is typical. For a smaller groups within a school, fundraising for a specific purpose, one or more cases per student may be ordered. The most important factors in determining how much product to order are the financial objective and the motivation of the participants.

Receiving and Storage of Product
If possible, before accepting your delivery, inspect the shipment for missing or damaged cases. Count the cases to ensure it matches what you ordered and the shipping paperwork. If necessary, ask the driver to make a note of any missing or damaged boxes. If there are any issues contact our Customer Service Department immediately at 1.888.821.8452 .

If you are storing the chocolate prior to distributing it to the fundraisers, store it in a secure and cool area. Chocolate is a food item and is heat and odor sensitive. Do not store near a heat source such as a furnace, radiator or windows.

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